TWP Is the Fashion Label Quietly Dressing the Coolest Women
TWP Is the Fashion Label Quietly Dressing the Coolest Women
Faran KrentcilFri, February 13, 2026 at 4:50 AM UTC
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TWP Is the New Fashion Label for Minimalists Photo: Filippo Fior / Gorunway.com
TWP is a new American fashion label that’s so fresh on the scene, one of its younger models didn’t know the brand’s name. “It’s TPW, like Harry Styles?” asked the teenage newbie backstage at the brand’s Fall 2026 fashion show. (She meant TPWK, the acronym for Styles’s 2019 hit song and tour mantra, “Treat People With Kindness.”) The reaction was different among seasoned fashion insiders, including show attendees like Martha Stewart and Helena Christensen.
“TWP is Trish Wescoat Pound!” declared Stewart between flashbulb spasms in the brand’s front row. “All the older models love it,” said Caroline Forsling, a ‘90s Miu Miu campaign face who walked the TWP catwalk in a black-and-brown leather t-shirt and matching slim-fit maxi skirt. “We’d wear it right out the door and down the street,” she said. “It feels like when designers were first making real, cool clothes in the 1990s. It’s not a costume. It’s how we want to look.”
Caroline Forsling on the TWP Fall 2026 runway. Photo: Filippo Fior / Gorunway.com
If TWP were a pop song, “how we want to look” would be the hook. Trish Wescoat Pound engineered it that way. Backstage before her Feb. 12 runway show, the Oklahoma native and founder of the boho luxe brand Haute Hippie describes feeling “really left out of the fashion conversation” once she began searching for clothes that spoke to her life as a creative consultant, a mother, and a former horse girl “who loves living in a city, but feels renewed by being outside in rougher environments.” Enter TWP, a brand of oversize Oxfords and swishy slacks that are easygoing but not exactly easy. The shirt hems are curved to sway when you walk; the textured wool and canvas skirts have slits exactly where a riding boot would hit your shin. All the outerwear is water resistant, even the opera coats. “And I don’t really believe in ‘fall’ versus ‘spring’ seasons,” Wescoat Pound adds. “Our closets don’t get ‘changed out’ the way they used to. It can be hot in October. It can snow in April. We build layers for all of it, so the clothes just continue.”
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This season, TWP launches bags made from Nappa leather, nylon canvas, and even woven tarp. Available in six shapes and a spectrum of colors like saddle brown and carnival-tent red, the bags have thoughtful touches like tie-top handles and visible front-facing leather stitching, along with optional monograms. (“I’m a Midwesterner. I love a monogram!” Wescoat Pound quipped.) The Italian leather totes, especially, are remarkably light on the shoulder; backstage, model Sylvia van der Klooster said her leather purse felt “like a grocery bag, like nothing” even though with her unbuttoned wool car coat and slouchy beige sweater, it added the aftertaste of a trust fund.
One of TWP’s new bags, available now. Getty Images
Fashion’s unreformed party kids will be thrilled to know that TWP is also making branded leather flasks that will debut this summer. “I grew up going to country western concerts, outdoor concerts,” said Wescoat Pound with a giant grin. “I love a music festival. I love a flask. Of course we’ll have them.”
She nodded to the backstage catering table, where models sip giant bottles of Voss water. The women who wear TWP know it’s important to stay healthy, focused, and hydrated at work, she insists. “But then in her TWP flask, you know, I think she’s probably got just a bit of organic tequila.”
Trish Wescoat Pound and her daughter, Jillian, on the runway. Photo: Filippo Fior / Gorunway.com
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Source: “AOL Entertainment”
